Masp Guided Tours
2006
The advertising campaign for guided tours at São Paulo's Modern Art Museum centers around the concept that these guides help visitors think and engage more deeply with the art. This campaign is prominently featured around the museum entrance and in art-related magazines, inviting patrons to explore the transformative experience of guided tours. Through thought-provoking visuals and compelling messaging, the campaign emphasizes the value of insight and interpretation, encouraging visitors to not only view the art but to also reflect on its meaning and context. By highlighting the guides as facilitators of critical thinking, the campaign aims to enhance the overall museum experience and foster a deeper appreciation for modern art.
Copyright Fábio Straccia