Mariana Valladares

1. MV
2. Lora Ronco Galeria
   
3. Trovão Mídia
4. Martins & Montero
   
5. Ráscal
   
6. Felipe Hess
7. Tuju
   
8. branco.
   
9. JK Iguatemi
10. Garbin
    
11. Masp Guided Tours
    
12. As Casas
13. Teo 
14. Bricks
15. BlackBean
16. Cortés
    
17. Fullmix
    
18. La Berthe
19. Parir
    
20. Marvelar
    
21. Clínica em Trânsito
22. Tok&Stok Herchcovitch
23. brandboutique
24. Tok&Stok 
25. Panorama Festival
26. Alzheimer Awareness
    

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JK Iguatemi
2011
The visual identity for this important shopping center aimed to be less traditional than the group's iconic older center. We used a medium-weight sans serif font to convey this, highlighting the "JK" letters that distinguish this center from the older one. A significant amount of outline font was utilized for the breathable feel it provides, aligning with the architectural strategy. The first photo campaign was photographed by Mario Testino, who also contributed to the selection of colors for the logotype. 

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2025