La Berthe
2019

The branding and packaging for the spa located within a hotel in Campos do Jordão, São Paulo, focus on making simple yet impactful changes to the well-being of their customers. The design approach utilizes different shapes and colors to symbolize each function of the facial and body treatments. Additionally, a typography that subtly integrates with the overall elements—appearing to emerge from within—contributes a light and fresh feel, perfectly capturing the essence of this beauty line and spa.

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2025