Martins & Montero2024
Visual identity for an art gallery based in São Paulo and Brussels. This gallery represents the junction of two established galleries, bringing together two creative minds into one vision. The design is rooted in the angles found in the first letter of their names, the letter "M." These angles transformed into arrows, pointing in the same direction. This angle, or point of view, is particularly appropriate for representing a gallery.
The angle was explored in various ways throughout the project, even forming a small "mouth," inspired by the work of Dudu Santos, an artist associated with the gallery. The color palette features Yves Klein blue and black—two colors that require an attentive eye to distinguish, as they are similar yet different. We produced materials that engage their audience, from posters, cards, website to digital media.
The logotype underwent an impressive reduction, utilizing only the similar letters from their names, perfect for social media.